Strategic Web Design Insights
Stop the DIY guesswork. I share my internal design checklists, SEO tips, and professional strategies to help you build a website that actually converts.
What Makes a Good Therapy Practice Website?
A therapy website should answer every question a potential client has before they reach out — so the free consult is just about fit. Here's what that actually looks like.
How Do I Know If My Website Has Good SEO?
Not sure if your website's SEO is actually working? Here's how to do a quick self-audit, what to look for, and the most common mistakes that quietly undo all your SEO work.
Why Some Websites Feel Trustworthy Instantly (And Others Don't)
Why do some websites make you feel immediately confident, while others send you straight to the back button? Here's what's actually creating that feeling — and what to do about it.
Squarespace Web Designer Cost in Canada: The 2026 Price Guide
Wondering what a Squarespace web designer costs in Canada in 2026? Here's an honest breakdown of pricing, what drives the cost up or down, and how to budget smartly — from a designer who works with Canadian service businesses every day.
Should I Hire a Web Designer or Build My Website Myself?
Honest answer from a web designer: DIY websites can work — but there's one thing they almost never have that costs you more than the website itself would have.
Why I Don’t Let My Clients Write Their Own Copy
The number one reason website launches get delayed? The content. Here is why I replaced 'client homework' with a Strategy Call—and why writing the copy for you leads to better results and zero stress.
The Pre-Design Blueprint: Your Checklist Before Hiring a Squarespace Web Designer
Hiring a designer is exciting, but knowing what assets to prepare is key to a fast launch. Use this simple 4-step blueprint to organize your copy, imagery, and branding before your project kicks off.
My Website Has to DO What? Defining Your Single Most Important Website Goal
Stop wasting traffic! Learn the single most important question to ask before designing your website—defining your Top-of-Funnel Goal for measurable results.
5 Simple Squarespace Maintenance Checks to Run Every Month (No Coding Required)
Get your free 5-point Squarespace website maintenance checklist. Learn the simple, non-technical steps to run monthly to keep your site fast, secure, and client-ready.