The web designer who also handles the strategy and your website copy
You're Brilliant at What You Do. Your Website Should Make That Obvious.
Your business grew, the work got better, and the website stayed where it was. Or it's still bringing people in, just not the ones you want to work with.
Why I do this differently.
Before I started my own business, I worked in corporate communications and marketing which taught me that great design without a clear message is just expensive decoration. Strategy has to come first and the words have to do real work.
When I left to build my own business, I took all of that with me.
I became a Squarespace web designer because I wanted to give service business owners something I rarely saw: a website that was beautiful and strategic and written in a voice that actually sounded like them.
What I bring to every project:
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The Marketer
Every page has a job to do. I build a clear path that turns visitors into leads, not just a website that looks good in a screenshot.
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The Writer
I help with your website copy as a core part of every project, not an add-on. You won't stare at a blank page on my watch.
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The Designer
My design eye comes from years of marketing work where visuals had to perform, not just look pretty.
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The Photographer
A trained eye for imagery means your website will always feel cohesive and intentional; never assembled from a random stock library.
What it’s like to work with me
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No surprises
You'll always know where we are, what's coming next, and exactly what's included. No mystery invoices.
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Straight talk
I'll tell you what you actually need. If a simpler solution works better, I'll say so.
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A calm presence
Handing over your website is a big deal. I take the trust part seriously and I don't disappear mid-project.
The person behind the strategy.
I'm based in Victoria, BC. If you’ve never been, it’s a city small enough that word travels fast and your online presence matters more than you'd think. I live here with my husband, two kids, and a Goldendoodle named Daisy who has absolutely no interest in web design.
I've always been an avid reader, so much so that I completed an English degree at the University of Toronto while working part-time at a local bookstore. That love of language is baked into everything I build.
Outside of web design, I'm also a professional photographer over at Erin Clayton Photography.
On any given morning you'll find me with a coffee I absolutely cannot skip and probably eyeing a new plant for a house that my family has politely informed me has reached capacity.
Speaking of About pages… I think about them a lot.
So much so that I built the Established Identity Method: a free framework that walks you through writing yours using the same process I use with my web design clients.
Ready for a website that works?
Let's build something that earns its keep for your business.