Inquire About Custom Web Design for Experts & Consultants

Yes. While my office is based in Victoria, British Columbia, the majority of my clients are consultants and service providers across Canada and the US. I have refined my process to work perfectly online, so we can collaborate seamlessly whether you are in Toronto, New York, or Vancouver.

No. Please do not let "missing content" stop you from reaching out. My process includes a "Genius Extraction" where I help you define your messaging and write the copy for you. It is actually better if we talk before you write anything, so we can ensure the strategy is right from day one.

I typically book projects 2 to 4 weeks in advance. Because I work in focused "3-Week Sprints," my calendar fills up quickly as I only work with two clients per month. If you have a specific launch deadline (like a conference or book launch), please inquire early so we can secure your spot.

The short answer is no. I provide a 1:1 video training session upon launch.

• No Code Required: You can update text, swap images, and post blogs using a simple drag-and-drop interface.

• Safety Net: Because we use Squarespace, you cannot accidentally "break" the site updates or crash the server.

• Easy to Use: Squarespace is intuitive and easy to use and has amazing customer support.

No. Your investment is a transparent, flat project fee, and you own the asset 100% upon launch.

• No Retainer: You do not pay me a monthly fee to keep the website running.

• Standard Running Costs: The only ongoing costs are paid directly to the providers: your Squarespace subscription (approx. $35/month) and your domain renewal (approx. $25/year).

• Scope Integrity: The project fee covers everything outlined in our initial proposal. Additional costs would only apply if you choose to add new features or expand the scope beyond the original agreement.

A Partnership Built on Respect for Your Resources. In the creative industry, "scope creep" and "ghosting" are unfortunately common. I built my business to be the antidote to that chaos.

My promise is simple: No Surprises.

I treat your budget and your timeline with the same rigor that I treat the design itself.

• Transparency First: I believe clear communication is the foundation of trust. You will always know where we stand, what is needed next, and exactly where your investment is going.

• Respect for the Container: We define the scope, the timeline, and the budget on Day 1. I pride myself on staying within those guardrails so you can plan your business growth with certainty.

You are hiring a strategic partner, and I take that responsibility seriously.

A template is just a visual shell; I build a discoverable business asset. While a template gives you a generic layout, it’s more of a one-size-fits-all approach and does not give you an SEO strategy. A template doesn't know who your clients are or what they are typing into Google to find you.

Here is exactly where my value lies:

• I Engineer the "Digital Real Estate" (SEO): A template comes with empty, generic metadata. I research high-intent keywords for your specific niche (e.g., "Fractional CMO Toronto") and weave them into your H1 headers, URL slugs, and image alt tags so you actually rank.

• I Structure Content for Google (Hierarchy): Google rewards sites that are easy to read. I organize your content hierarchy—using the correct heading tags and internal linking structures—so search engines understand exactly what you sell and who it’s for.

• I Solve the "Blank Page" Problem: A template cannot write your sales copy or define your "Unique Value Proposition." I extract your expertise and write the messaging for you, ensuring the site doesn't just look good, but converts traffic into leads.

• I Handle the Technical Foundation: I don't just pick colours. I ensure your site is indexed correctly, your SSL security is active, and your mobile optimization is flawless—technical factors that Google penalizes you for if you get them wrong.

In short: A template makes the site look pretty. I make sure the site gets found and gets business.

My primary focus is full, custom website builds using my Authority Launch System. However, for past clients or specific strategic updates, I do offer "VIP Days." If you have an existing site that needs a total overhaul, fill out the form and let’s discuss if a rebuild is the better investment.