Why I Don’t Let My Clients Write Their Own Copy

If you have ever worked with a web designer before, you probably know the feeling of content paralysis.

You sign the contract, you’re excited about the new look, and then... boom. You get an email asking you to "please provide all text for the Home, About, and Services pages."

Suddenly, you are staring at a blinking cursor. You write a sentence. Delete it. Write another. Delete it. Three weeks go by, and your project is stalled because you are trying to figure out how to sound professional without sounding boring.

This is exactly why I changed my entire process.

In my 3-Week Website Sprint, I don't ask you to write a single word. I write the copy for you.

Here is why that matters, and more importantly, why it’s the only way to get a website that actually brings in business.

1. You Are Fluent in "Expert," But Your Clients Speak "Human"

You are an expert at what you do. You live and breathe your industry. Because of that, you likely suffer from sometimes speaking in code no one outside of your industry understands.

You know the nuances, the acronyms, and the technical details of your work. But when you try to write for a prospect, it is easy to forget that they don't know what you know.

You might end up over-explaining the process or using industry shorthand that flies right over their heads. You think you are being precise, but to them, it just sounds confusing or intimidating.

My job is to be your translator.

I take your high-level expertise and translate it into the clear, plain English that your clients actually use when they are stressed and looking for a solution. I strip away the jargon and focus on the impact, ensuring your message lands without them needing a dictionary.

Think about it this way: if I don’t understand an aspect of your services as we’re talking back and forth, odds are a potential client might have this same question. We clarify it now, before launch, so your message is crystal clear to everyone.

2. Design and Copy Are a Married Couple

There is a misconception that design is the "pretty part" and copy is just the "information."

The truth is, they have to work together.

You can have the most stunning, high-end photography and a perfect layout, but if the headline is confusing, the user will leave in under three seconds. Design gets their attention; words get their credit card.

By handling both the design and the writing, I ensure they fit together perfectly. I don’t just paste text into a box; I design the visual layout around your strongest arguments, making sure your most important message hits home instantly.

3. The "Strategy Call" Edge

Instead of handing you a homework assignment, our project kicks off with a 90-minute Strategy Call.

I interview you. I ask the hard questions. I dig into:

• Who your "dream client" actually is (and who we want to repel).

• The exact words your clients use when they are complaining about their problems.

• The real stories that prove you can handle high-stakes situations.

This is where the magic happens.

When you are just talking, you are natural. You are passionate. You use real language, not "corporate speak." I take those recordings, extract your natural voice, and turn them into polished, professional web copy.

Ready to Stop Typing and Start Launching?

You didn't start your business to become a copywriter. You started it to solve problems for your clients.

If you are ready to hand off the "heavy lifting" of website content, I’m here to catch it. My 3-Week Authority Sprint is designed to get you a high-performance website without the homework.

Let’s have a chat. You bring the expertise; I’ll bring the recorder (and the design skills). We will get your genius out of your head and onto the screen.

About the Designer

Erin Clayton is a strategic web designer and copywriter for high-level consultants and experts.

Before launching her web design studio, Erin managed large-scale website projects for corporate communications and marketing teams, learning exactly how big brands build trust online. She then pressure-tested those strategies in the real world, building her own successful portrait photography business from scratch three separate times as she relocated her life and business across the globe.

Today, she combines that corporate experience with entrepreneurial grit to help consultants and small business owners finally own a digital presence they are proud to show off.

Looking for a web designer who writes the copy for you? Start here.