Free Web Design Resources & Planning Guides

Planning a new website? Stop guessing and start strategizing. I’ve created these free resources to help you prepare your content, define your goals, and get ready for a custom web design project.

A digital tablet displaying a book titled 'The Consultant Blind Spot' by Erin Clayton Web Design, placed on a white surface with a beige cloth in the background.

Does Your Website Match Your Reputation?

You’ve done the hard work to become an expert in your field. But if your digital presence feels "DIY" while your service is "Premium," you’re leaving opportunities on the table.

Take this 5-minute assessment designed to help you bridge the gap between where you are and where you want to be.

Discover:

  • Your First Impression Score: Does your site build immediate trust, or is it confusing your visitors?

  • The "Premium" Difference: See exactly what separates high-earning consultant websites from the rest.

  • One Quick Win: Identify the single focused change you can make this week to look more professional.

Walk into your next client meeting knowing your online presence backs you up.

Tablet on a wooden table displaying "Ideal Client Workbook" with a smiling woman on the cover, next to a candle.

Unlock Your Dream Clients: Grab Your FREE Ideal Client Workbook

Tired of marketing to everyone and attracting no one? This workbook guides you through a proven process to define your ideal client, so you can create a marketing strategy that truly resonates. Download your copy and start attracting your perfect clients today!

Inside the Workbook, You'll Discover:

  • Demographic Foundations: Learn how to identify the core demographics of your ideal client, including age, location, income, and more.

  • Psychographic Deep Dive: Uncover the "why" behind their decisions, exploring their motivations, fears, and desires.

  • Connection Mapping: Discover where your ideal clients hang out online and in real life, finding their trusted sources and influences.

  • Direct Feedback Strategies: Learn how to gather valuable insights directly from potential clients through conversations and surveys.

  • Ideal Client Avatar Creation: Build a detailed and actionable Ideal Client Avatar (ICA) that will guide your marketing and branding.

This workbook will transform your marketing from a shot in the dark to a laser-focused strategy, helping you build a thriving business with clients you love.

Tablet on a table displaying 'Beginner's SEO Checklist for Service-Based Businesses' with images of a plant, laptop, and notepad.

Boost Your Visibility: Get the Free Beginner’s SEO Checklist for Service-Based Businesses

Ready to attract more clients online? This checklist breaks down beginner-friendly SEO essentials to help service-based businesses reach top search results. Get your copy now and start making your website work harder for you.

Here’s what you’ll find inside:

  • Keyword Research: Learn how to pick the right keywords to help potential clients find you.

  • On-Page SEO Essentials: Discover the power of optimized titles, meta descriptions, header tags, alt text, and clean URLs.

  • Content Optimization: Create content that answers your clients’ questions and attracts more visitors.

  • Technical SEO Tips: Ensure your site is mobile-friendly, loads fast, and stays secure.

  • Local SEO Strategies: Reach clients in your area by optimizing Google My Business and using local keywords.

  • Off-Page SEO Ideas: Amplify your reach through social media and guest posts to bring more traffic to your site.

These steps will make your website not just a page online, but a powerful tool for connecting with new clients.