Strategic Web Designer & Copywriter for Experts

No complicated onboarding maze, no mystery about what happens next. Here's how we go from "I need a website" to launched — simply and on schedule.

Step 1: We Have a Conversation Book a free discovery call and let's figure out where you're at and what you actually need. This isn't a sales pitch — it's a real conversation to make sure we're a good fit and that the right package is matched to your goals and timeline.

Step 2: Strategy Comes First Once we're official, we dig into your business before a single pixel gets designed. How this looks depends on your package:

• Foundational Presence: You'll work through my guided Strategy Workbook — it's focused, not overwhelming, and it helps you get your thoughts organized so I can build something that actually makes sense for your business.

• Established Presence: We do it together. I send you a strategy-led guide, and then I step in to refine and tone-match your content so it sounds polished and professional.

• Signature Presence: You don't write a thing. We schedule an Extraction Interview where I ask the questions, you talk about your work, and I turn it all into strategic copy. Your genius, my words.

Step 3: I Build, You Breathe While you focus on your clients, I build your website. You'll check in at key milestones for feedback, but the heavy lifting is mine. We wrap with a walkthrough so you feel confident managing your site — then we go live.

Squarespace is an all-in-one website platform that takes care of the hosting, security, and design tools for you.

Here is why I use it exclusively for my clients:

• Beautiful, Custom Design: It allows me to build a polished, high-end website that looks completely custom—without the massive cost of custom coding.

• Built-in SEO: You don't need to be a tech wizard to get found on Google. The platform handles the technical heavy lifting behind the scenes so your site is ready to rank from day one.

• Easy for YOU to Update: This is the biggest win. Once I hand over the site, you can change text, swap photos, or post a blog with a simple drag-and-drop tool. You never have to pay a developer just to change a sentence.

• Zero Maintenance Headaches: Unlike other platforms (like WordPress) where you have to constantly update "plugins" or worry about security, Squarespace handles all updates and security for you automatically.

• 24/7 Support: If you ever get stuck at 2 AM, they have an award-winning support team ready to help, so you are never alone.

I choose Squarespace 7.1 for its closed-ecosystem security, zero maintenance requirements, and true client autonomy.

• Security: Unlike WordPress, which requires constant plugin updates to prevent hacking, Squarespace is a secure, managed platform.

• Autonomy: You will never need to pay a developer retainer to update your content or change an image.

• Design Quality: Squarespace’s Fluid Engine allows for "magazine-quality" layouts that rival custom code without the technical burden.

Honestly? No. Most of my clients are in the exact same boat when we start, and waiting until everything is ready usually just means waiting forever.

On the copy side, it depends on your package. The Signature Presence takes this completely off your plate — we do an Extraction Interview and I write everything for you. For the Foundational and Established Presence packages, my Strategy Workbook walks you through your messaging as part of the process, so you're figuring it out as we go, not scrambling to prepare beforehand.

On the photo side, you don't need a full professional branding shoot to launch a great website. We can work with what you already have, pull from high-quality stock that doesn't look like stock, or I can put together a simple shot list for you to take to a local photographer so you get exactly what the design calls for. And if you're in Victoria, I also do portrait photography through my other business and would love to help you get the shots you need.

The short answer is no. I provide a 1:1 video training session upon launch.

• No Code Required: You can update text, swap images, and post blogs using a simple drag-and-drop interface.

• Safety Net: Because we use Squarespace, you cannot accidentally "break" the site updates or crash the server.

• Easy to Use: Squarespace is intuitive and easy to use and has amazing customer support.

No. Your investment is a transparent, flat project fee, and you own the asset 100% upon launch.

• No Retainer: You do not pay me a monthly fee to keep the website running.

• Standard Running Costs: The only ongoing costs are paid directly to the providers: your Squarespace subscription (approx. $35/month) and your domain renewal (approx. $25/year).

• Scope Integrity: The project fee covers everything outlined in our initial proposal. Additional costs would only apply if you choose to add new features or expand the scope beyond the original agreement.

A Partnership Built on Respect for Your Resources. In the creative industry, scope creep and ghosting are unfortunately common. I built my business to be anti-chaos.

My promise is simple: No Surprises.

I treat your budget and your timeline with the same rigour that I treat the design itself.

• Transparency First: I believe clear communication is the foundation of trust. You will always know where we stand, what is needed next, and exactly where your investment is going.

• Respect for the Container: We define the scope, the timeline, and the budget on Day 1. I pride myself on staying within those guardrails so you can plan your business growth with certainty.

You are hiring a strategic partner, and I take that responsibility seriously.

A template is just a visual shell; I build a discoverable business asset. While a template gives you a generic layout, it’s more of a one-size-fits-all approach and does not give you an SEO strategy. A template doesn't know who your clients are or what they are typing into Google to find you.

Here is exactly where my value lies:

• I Engineer the "Digital Real Estate" (SEO): A template comes with empty, generic metadata. I research high-intent keywords for your specific niche (e.g., "Fractional CMO Toronto") and weave them into your H1 headers, URL slugs, and image alt tags so you actually rank.

• I Structure Content for Google (Hierarchy): Google rewards sites that are easy to read. I organize your content hierarchy—using the correct heading tags and internal linking structures—so search engines understand exactly what you sell and who it’s for.

• I Solve the "Blank Page" Problem: A template cannot write your sales copy or define your "Unique Value Proposition." I extract your expertise and write the messaging for you, ensuring the site doesn't just look good, but converts traffic into leads.

• I Handle the Technical Foundation: I don't just pick colours. I ensure your site is indexed correctly, your SSL security is active, and your mobile optimization is flawless—technical factors that Google penalizes you for if you get them wrong.

In short: A template makes the site look pretty. I make sure your website gets found and gets business.