Squarespace Web Designer for Service Businesses

1. We talk

Book a discovery call. We go through where your business is now, what the website needs to do, and whether I’m the right person to build it. You’ll leave knowing what it would cost and roughly how long it would take, whether or not we end up working together.

2. The words come before the design

Nothing gets designed until the copy is written and approved. Sequencing is the strategy here. A website built around finished copy holds together. One built around placeholder text gets rearranged for months.

How we get your words depends on your package.

The Established Website. You work through the Strategy Workbook, a set of questions about your business, your clients, and what makes you the one they should call. You answer in your own words. I write every page from your answers.

The Signature Website. We record a conversation instead of sending you questions. I ask, you talk about your work, and I write all eight pages from the transcript. There’s nothing for you to fill in.

Either way, you don’t write the copy. That’s mine to solve.

3. I build it

You see the website twice. Once when the homepage is ready, so we can agree on the look before I apply it everywhere, and once when the full website is built. Two rounds of changes at each stage, which is almost always enough.

Between those two moments, there’s nothing for you to do. Go and see your clients.

4. You take it over

We go live, and then we sit down for a recorded walkthrough of your own website, not a generic tutorial. By the end you’ll be able to edit a page, add a post, and swap an image without calling me. That’s the point. You own it, you run it, and I’m here if you want me.

If the first draft doesn’t sound like you, we have another conversation and I rewrite it. No extra cost.

Squarespace is an all-in-one platform that handles hosting, security and the design tools in one place, so there’s nothing to piece together and nothing to maintain.

I chose it for one reason above the rest: I wanted to build websites my clients could run without me.

Most setups quietly create dependency. Something needs changing, you can’t work out how, you email whoever built it, and you pay for a sentence. Squarespace is the platform where handing it over actually works. After launch you can change text, swap a photo or add a page yourself, because you’re moving things on the page rather than editing code.

I’m a Squarespace Circle Gold and build exclusively on this platform.

Honestly? No. Most of my clients are in the exact same boat when we start, and waiting until everything is ready usually just means waiting forever.

I help you with the copywriting through a strategy questionnaire.

On the photo side, you don't need a full professional branding shoot to launch a great website. We can work with what you already have, or you can purchase stock photography images to use for your website.

Nothing extra comes to me. The project fee is flat, it covers everything in your proposal, and when we’re finished the website is yours.

There are running costs, but they go directly to the companies providing the service rather than through me. Squarespace is from around $32 a month depending on which plan your website needs. Your domain is usually $20 to $40 a year. If your website needs scheduling or online payments, those tools carry their own monthly cost and I’ll tell you what it is before we build anything that depends on them.

If you want me involved after launch there’s a monthly support plan, and it’s entirely optional. Plenty of clients run their own website and never need it, which is rather the point.

The only time the project fee moves is if you decide partway through that you want something we didn’t scope. I’d quote it first and you’d decide.