Strategic Web Design Insights
Stop the DIY guesswork. I share my internal design checklists, SEO tips, and professional strategies to help you build a website that actually converts.
How Do I Know If My Website Has Good SEO?
Not sure if your website's SEO is actually working? Here's how to do a quick self-audit, what to look for, and the most common mistakes that quietly undo all your SEO work.
Why Some Websites Feel Trustworthy Instantly (And Others Don't)
Why do some websites make you feel immediately confident, while others send you straight to the back button? Here's what's actually creating that feeling — and what to do about it.
How to Write SEO-Friendly Website Copy for Service-Based Businesses
Writing website copy that ranks in Google and shows up in AI search is a different skill than most business owners realize. Here's what actually works for Canadian service businesses in 2026.
Squarespace Web Designer Cost in Canada: The 2026 Price Guide
Wondering what a Squarespace web designer costs in Canada in 2026? Here's an honest breakdown of pricing, what drives the cost up or down, and how to budget smartly — from a designer who works with Canadian service businesses every day.
Should I Hire a Web Designer or Build My Website Myself?
Honest answer from a web designer: DIY websites can work — but there's one thing they almost never have that costs you more than the website itself would have.
Why Squarespace Is My Favourite Platform for Photography Websites
There are a lot of platform options for photographers. Here's why I recommend Squarespace every time - from someone who's been on both sides of the camera.
How Long Does a Custom Squarespace Website Actually Take?
The honest answer to how long a website takes - and what affects the timeline more than anything else.
What Excellent Web Design Actually Means for a Service Business
Excellent web design isn't just about how a website looks. Here's what it actually means when your business depends on your website to convert clients.
Website Designers for Small Business: How to Find the Right Fit (And What to Watch Out For)
Not all website designers for small business are created equal — and for service-based businesses, the stakes are higher than just finding someone who can build a decent-looking site. Here's what to actually look for.