The Challenge:

The diving industry is often dominated by large shops with generic, corporate websites. The client was relying on word-of-mouth but needed a digital home that matched his "fun-loving" reputation. He needed to differentiate himself from the big schools by showing that learning to dive could be a blast, not just a classroom lecture..

The Solution:

My approach for this website project was to create a digital home that perfectly encapsulated the client’s brand – approachable, professional, and full of adventure. The Squarespace website was custom-designed with a focus on:

• Personality-Driven Design: The site's aesthetic was crafted to reflect the client’s fun and friendly demeanour, using vibrant colours, engaging imagery, and a modern layout that invited visitors into the world of diving with him.

• Streamlined Inquiry Process: A primary focus was to make it effortless for prospective clients to contact the client about his services. I integrated clear calls-to-action and a user-friendly form, guiding visitors seamlessly from browsing to booking their next underwater adventure.

• Clear Service Pathways: The client offers a range of services, from recreational dives to guided tours through hotels and trip packages. The website was structured to clearly outline each offering, making it easy for divers of all levels to find their perfect fit.

• Engaging Visuals & Content: High-quality imagery and concise, compelling copy were strategically used throughout the site to transport visitors underwater and convey the thrill of diving, inspiring them to take the plunge.

Key Highlights:

• Captivating Brand Personality: The website flawlessly translates the client’s unique, adventurous, and fun spirit into a digital experience.

• Effortless Inquiries: Streamlined pathways for clients to inquire about diving courses directly through the website.

• Clear Service Breakdown: Easy-to-understand sections detailing all dive offerings for various skill levels.

• Visually Immersive Design: High-quality imagery and a dynamic layout that inspires and informs.

• Mobile-First Accessibility: Optimized for seamless viewing and interaction on any device, especially for divers on the go.

The Results:

The launch of this website successfully established the client’s professional online presence and made it incredibly easy for divers to connect with him and explore his offerings. The site now effectively showcases the client’s personality and services, acting as a dynamic hub for his growing business.

"I used Erin's services both as a professional photographer and website developer, and I'm happy that I decided to go with her. She was fantastic in helping me set up my site, starting with taking headshots and then worked systematically to get all the details that I wanted to include in my site. She was both proactive in requesting information from me and responsive to my requests as we worked through the process. I'm super happy with the end product and I would definitely recommend her to anyone."

— Client