The Challenge:

The artist had an incredible body of work but no central "digital home" to showcase it. She needed a website that could handle two very different visual styles (flat canvas vs. textured fiber) without looking chaotic. Crucially, she needed to be able to manage the site herself—uploading new pieces and marking items as "sold"—without needing to code or pay for monthly maintenance.

The Solution:

Collaborating closely with the client, I focused on designing a bespoke Squarespace website that prioritized her art as the hero, celebrating both her weaving and painting, while also ensuring her complete independence in managing it. My approach centered on:

• Elevated Visual Showcase for Dual Mediums: I created a clean, minimalist design with dedicated, thoughtfully structured gallery layouts for both her weaving and painting collections. This involved ample white space and high-quality image optimization to ensure every piece, whether textile or canvas, was appreciated in detail.

• Empowering Self-Management: A core aspect of the design was building the site within Squarespace with intuitive, user-friendly features. I provided clear guidance and tailored setup to ensure the client could confidently upload new artwork to her galleries and manage content updates herself without technical hurdles.

• Streamlined Inquiry & Purchase Process: I integrated clear calls-to-action and user-friendly contact forms directly into the site, making it simple for interested buyers to connect with the client. The setup specifically considered her need to easily reply to those interested in purchasing her work, facilitating direct sales.

• Intuitive Navigation for Art Enthusiasts: The site structure was meticulously planned to make exploring the client’s extensive and diverse collections effortless. Clear categories for each medium and an organized portfolio guide visitors smoothly through her body of work.

Key Highlights:

• Stunning Online Gallery for Weaving & Painting: A sophisticated, visually driven design that beautifully presents both of the client's distinct art forms.

• Empowered Self-Management: Built for easy in-house updates of new artwork and content by the client herself.

• Streamlined Buyer Connection: User-friendly contact forms to facilitate direct inquiries and purchase communications.

• Effortless Art Exploration: Intuitive navigation and organized collections for a seamless experience across mediums.

The Results:

The launch of the client’s new Squarespace website has provided her with a powerful and elegant online gallery that truly reflects her artistic caliber across both weaving and painting. She now has a professional digital space where all her diverse work shines, captivating visitors and making it easy for them to explore her collections. Crucially, the client has the confidence and tools to manage her own website, allowing her to continuously update with new artwork and directly engage with those interested in purchasing, further fueling her artistic business. The site effectively elevates her brand, drawing in art enthusiasts and facilitating direct inquiries, allowing the client to focus on her passion: creating art.