Squarespace Web Designer for Small Service-Based Businesses

Very little. I just need your existing logo files and any specific photos you know you want on the website. If you have brand guidelines, great. If not, we will handle that during the design phase. You don't need to organize a massive folder of files before we begin (unless you want to, in which case, go for it!).

No. Staring at a blank cursor is the fastest way to stall a website project, so I’ve designed my process to get you past that blank page paralysis.

How much writing you do depends on which path we take:

• The Foundational Presence: You’ll use my Strategy Workbook to get your core ideas down. I then step in to refine the messaging, ensuring the story flows logically and sounds professional before we go live.

• The Established Presence: We do it together. I’ll provide a strategy-led guide to help you draft your thoughts, and then I provide tone-match copywriting support. I refine your words to make sure you sound like a high-level partner—warm, competent, and worth your rates.

• The Signature Presence: You don’t write a thing. We do an Extraction Interview where I pull the expertise out of your head and I handle the full strategic copywriting for you.

In every package, my goal is to bridge the gap between your expert brain and the words on the screen. You provide the genius; I make sure it sounds as good as you are.

We can discuss this on our consult call. I can recommend stock photography that doesn't look like stock, or guide you on what kind of simple headshots you might need to book locally to make your website look professional.

If you’re local to Victoria, BC, I would love to work with you directly through my portrait photography business, Erin Clayton Photography, to get exactly what we need.

Because you need a site that is secure, beautiful, and easy to manage. Unlike other platforms that require constant software updates and plugins that break, Squarespace is an all-in-one peace of mind platform.

Yes. I typically split the project fee into two payments (50% to book your spot, 50% before we launch).

Absolutely. I work with Experts and Service Professionals. This includes lawyers, accountants, authors, speakers, and specialized service providers. If you sell your expertise, I can help you package it.

A standard template is designed to fit everyone, which means it doesn't fit anyone perfectly.

When you are selling high-value expertise, you need to stand out as "one of one," not look like the rest of the crowd. I build a custom strategy that highlights exactly what makes your methodology unique, ensuring you don't get lost in a sea of sameness.

Not much — that's kind of the point. The amount of involvement required depends on which package you choose, but in every case I've designed the process to protect your time. You'll show up for the strategy side of things at the start, give feedback at a couple of key checkpoints, and I handle everything in between. No all-day back-and-forth, no last-minute homework assignments.