Website Package Details
Squarespace Web Designer for Small Service-Based Businesses
Your message clarified. Your website done.
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Gold
Squarespace Circle Partner.
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Clear Timelines
No guessing, no delays.
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Copy included
Not an add-on.
The hardest part of a new website isn’t the design. It’s the words.
The business owners I work with are exceptional at what they do. Talking about it in a way that actually lands with the right people is a different skill entirely, and it's not one you should have to teach yourself.
The copy is included, not an add-on. Depending on your package, you either answer a focused set of questions in your own words or we have a recorded conversation and I take everything from that. Either way, I write every page, built around who you're actually trying to reach and structured to show up when the right person searches for what you do.
Simple, transparent pricing.
(Pricing is Canadian currency + GST)
The Established Website
$3,997
Typical 3 Week build
For a business with a clear offer and a website that needs to show it.
What’s Included:
✓ Focused Strategy Workbook: answer questions about your business in your own words, then every page written for you
✓ Strategy email mapping your messaging direction and website goals
✓ Up to 4 pages: Home, About, Services, Contact.
✓ Mobile-responsive design.
✓ On-page SEO: keyword research, metadata, image optimization.
✓ Google Search Console connection and setup.
✓ Live Zoom handover and 2 weeks post-launch support.
The signature Website
$6,497
Typical 4-6 Week build
Multiple services, more than one kind of client, or a model that needs space to make sense. No workbook. We have a recorded conversation and I take everything from that, because once a business has this many moving parts, the useful material comes out when you talk.
Everything in the Established, plus:
✓ The recorded Extraction Interview in place of the workbook
✓ Up to 8 pages, including individual service pages
✓ Competitor research and positioning before we build
✓ Advanced SEO with an internal linking strategy
The Custom Website
By Quote
A shop, a membership or course area, booking built in, several locations, a larger website, or moving an existing website across with its rankings intact. Same copy-first process, scoped to what you actually need.
What I Need From You
Here's what's actually involved on your end, no surprises partway through.
Logo and brand assets. Your logo, colours, and any fonts you already use. If you're starting from scratch, that's a separate step before the build, and we'll talk about it on your discovery call.
Photos, before the build starts. A cohesive set of images shapes the whole design, so I need them in hand before I begin rather than swapped in at the end. That can be your own photos, a portrait session, or a curated set from a stock library like iStock or Adobe Stock.
Your input on the writing. In the Established, that's a focused workbook in your own words. In the Signature, it's a recorded conversation and nothing to fill in. Either way, this is where your voice comes from..
Feedback at a few key checkpoints. So the website reflects what you actually meant, not just what I guessed.
Not Sure which?
Need more than four pages? That’s usually the Signature. A shop, membership or something more specialized? That’s the Custom. We’ll work out what fits on your Discovery Call.
How We Get From Here to Launched.
No complicated onboarding maze. Here's what the process looks like from first call to live website.
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01 We have a real conversation
A free discovery call to make sure we're a good fit and the full project scope is matched to your goals and timeline. No pitch, no pressure.
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02 Strategy comes first
A guided strategy workbook, collaborative copy support. Your genius, sorted before a pixel is placed.
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03 I build, you breathe
While you focus on your clients, I build. You check in at key milestones, we refine the details, and then we go live, with a full walkthrough so you feel confident from day one.
The Work
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![a tablet showing plated kitchen halifax hrm nova scotia]()
Chef-Founded Meal Delivery Website
A custom Squarespace website, commerce build, and SEO strategy for a Halifax chef-founded meal delivery business. Full copywriting, a subscriber email system, and an ordering structure built around how families actually use the service. First page of Google within four days of launch.
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![Squarespace website redesign and rebrand for a skin specialist and facial lifting practitioner in Vancouver BC, designed by Erin Clayton Web Design]()
Skin Specialist Website Rebrand
A complete brand repositioning and Squarespace website for a Vancouver facial lifting specialist, built around her trademarked method with full copywriting and SEO strategy included.
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![squarespace-web-designer]()
Artist Website
A gallery-style Squarespace build for a Victoria, BC impressionist painter. Organized by medium, with original paintings and art cards available to purchase, designed to let the work speak for itself.
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![squarespace web designer for consultants and experts canada]()
Consulting Website
A website rebuild for an established consulting firm operating across Canada, the Caribbean, and Latin America. They weren't chasing leads. They needed a digital presence that finally matched the calibre of work they were already doing, with an interactive project map and a backend their own team could manage after launch.
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![squarespace web designer canada]()
Portfolio Website for Fine Artist
A dual-medium gallery site for a botanical and nature artist working across paintings and weavings. The challenge was building one cohesive portfolio for two distinct bodies of work, without either getting lost. Clean architecture, organized by medium, designed to let the art lead.
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![squarespace web designer canada]()
Holistic Wellness Website
A full Squarespace build for a certified energy and wellness practitioner serving clients both locally and remotely. With an extensive range of modalities and a first-time visitor who needed patient, clear language before they'd ever book, the copy and structure were built together from the ground up to do that work.
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![squarespace web designer canada for services]()
Squarespace Website for Freelance Scuba Diver
In an industry where trust is built in the first thirty seconds or not at all, this site had one job: make a stranger confident enough to book a dive with someone they've never met. Full-width underwater photography, clear credentials, and a booking flow built for travelling clients finding him from anywhere in the world.
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![squarespace web designer canada]()
Private School Website
Parents choosing a private school are making one of the most considered decisions of their lives. This site was built to earn that trust before the tour is ever booked. Clear information architecture, warm but credible copy, and a structure that guides families from curious to confident without friction.
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![squarespace web designer canada]()
Wellness Clinic Website
A warm, modern, and inviting website for a naturopathic clinic that makes new patients feel comfortable booking an appointment.
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![squarespace web designer canada]()
Private Tutoring Website
The website wasn't a refresh — it was the website to launch her business. Within days of going live, she was at the top of Google for local tutoring searches. Six months later, fully booked with a waitlist.
Kind Words from Past Clients
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![Karen - web design client of Erin Clayton Squarespace designer Victoria BC web designer for service based businesses in canada alberta]()
★★★★★
"I found Erin through my daughter when she was recommended in a local Facebook group, and I knew right away she was the photographer I wanted. What I didn't expect was discovering she also designs websites. After an initial audit of my existing site I hired her on the spot to rebuild my entire online presence.
Because she had spent so much time understanding my brand through the web design process, our photo shoot in Victoria, BC felt completely seamless. She already knew exactly what we needed. The whole experience was fun, focused, and perfectly aligned with what I was trying to create.
Erin genuinely cares about your business and your goals. She has a real gift for keeping you on track while making the whole process feel easy. I'm certain we'll work together again."
— Karen (Web Design & Photography Client)
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![A woman with shoulder-length wavy hair smiling in front of a bookshelf with colorful books.]()
★★★★★
"I was overwhelmed with where to start creating a website for my small business. I really enjoyed working with Erin and would recommend her to anyone seeking help creating a website. She is friendly, patient and really listens. Her work is beautiful and she is organized and professional. I am very pleased with the final product and it has generated traffic and leads for my business already. If I had to choose one word to describe my new website, it would be: Beautiful!"
— Jane (Squarespace Web Design Client)
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![A woman with long, wavy hair, wearing large, clear glasses, and a black and white patterned top, smiling outdoors with blurred trees in the background.]()
★★★★★
"Erin was great from the beginning, till the end! She was professional, got our vision and helped us iron out any kinks along the way!"
- Natalie (Squarespace Web Design Client)
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![Portrait of a smiling middle-aged man with short blond hair wearing a blue button-up shirt and a white undershirt against a plain light background.]()
★★★★★
“I'm super happy with the end product and I would definitely recommend Erin to anyone.”
— Dean (Squarespace Web Design & Photography Client)
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![Smiling woman wearing a wide-brimmed hat, sunglasses, and a light blue shirt, standing outdoors with a mountain landscape in the background on a sunny day.]()
★★★★★
"Working with Erin was an incredible experience! She brought my vision to life with a stunning, contemporary website that perfectly showcases my artwork. Her collaborative approach and expertise made the entire process enjoyable and seamless."
– Maureen (Squarespace Web Design Client)
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![Squarespace web designer project Tina A smiling older woman with silver hair, glasses, and hoop earrings, wearing a black top, outdoors with a blurred dark background.]()
★★★★★
“Working with Erin to create my website was honestly the best decision. She answered every question I had without hesitation, listened to what I actually wanted, and worked with me through the whole process. Her insight and guidance were so valuable.”
— Tina (Squarespace Web Design Client)
Frequently Asked Questions About Squarespace Web Designers
What do I need to provide before we start?
Very little. I just need your existing logo files and any specific photos you know you want on the website. If you have brand guidelines, great. If not, we will handle that during the design phase. You don't need to organize a massive folder of files before we begin (unless you want to, in which case, go for it!).
Do I have to write the content/text /copy myself?
No. Staring at a blank cursor is the fastest way to stall a website project, so I’ve designed my process to get you past that blank page paralysis.
Through a strategic content questionnaire that I send you, my goal is to bridge the gap between your expert brain and the words on the screen. You provide the genius; I make sure it sounds as good as you are.
Why do you use Squarespace?
Because you need a website that is secure, beautiful, and easy to manage. Unlike other platforms that require constant software updates and plugins that break, Squarespace is an all-in-one peace of mind platform.
Why do I need strategic web design instead of a standard template?
A standard template is designed to fit everyone, which means it doesn't fit anyone perfectly. When you’re selling high-value expertise, you need to stand out as one of one, not look like the rest of the crowd. I build a custom strategy that highlights exactly what makes your methodology unique, ensuring you don't get lost in a sea of sameness.
What happens if I don’t have good photos?
We can discuss this on our consult call. I can recommend stock photography that doesn't look like stock, or guide you on what kind of simple headshots you might need to book locally to make your website look professional.
If you’re local to Victoria, BC, I would love to work with you directly through my portrait photography business, Erin Clayton Photography, to get exactly what we need.
How much time will I need to dedicate to the project?
Not much and that's my goal. I've designed the process to protect your time. You'll show up for the strategy side of things at the start, give feedback at a couple of key checkpoints, and I handle everything in between.
Ready to Get Started?
Your Next Client Is Looking For Someone Exactly Like You.
Let's build the website that helps them find you - and choose you with confidence. Book a free 30-minute discovery call and we'll figure out exactly what your site needs.