The Challenge:

Before our collaboration, the client faced a significant hurdle: connecting with the families who desperately needed her specialized services.

The client’s valuable literacy tutoring expertise could not be found online, making it difficult for both new parents to discover her tutoring services and for educators or other professionals to find her for referrals or additional support.

Without a dedicated, optimized website, the client struggled to be found by those actively searching for the client’s specialized services and to establish a strong, accessible professional presence online.

The Solution:

My approach was to create a digital foundation that not only looked great, but also served as a truly functional hub for the client and their business. We built this brand-new Squarespace website with a primary focus on:

• Targeted Visibility & SEO Foundation: We strategically optimized the site's structure and content with on-page SEO best practices from day one. This was crucial for helping parents easily find the client’s tutoring services in search results, and for teachers and other referral sources to discover her valuable resources.

• Clear Service Pathways: I designed intuitive navigation and dedicated sections to clearly articulate the client’s tutoring services, making it simple for parents to understand her approach and take the next step.

• Engaging & Educational Design: The site's aesthetic reflects the warmth and professionalism of the client’s business. With a clean layout, inviting colour palette, and clear typography, the design promotes easy readability and a positive user experience, encouraging engagement with both educational content and her services.

Key Highlights:

• Enhanced Search Visibility for Tutoring: Optimized for discoverability, directly helping parents find the client’s tutoring services online.

• Clear Service Offerings: Dedicated sections making it easy for visitors to understand and inquire about tutoring.

• Vibrant & Professional Design: An inviting aesthetic that builds trust and engagement across all audiences.

The Results:

The launch of the client’s website fundamentally transformed how the client operates and connects with their audience. Within just one month of launching the new site, the client saw remarkable results directly impacting her goals:

• Top-ranking keywords on Google's first page for their targeted keyword searches, meaning they are now easily found where it matters most.

• The client started generating leads through her website within the first few days of launch!

The client now has a robust and professional online platform to showcase their expertise and reach a broader community of educators and parents seeking quality literacy support, who can now easily find her in search results for her tutoring services. The site's intuitive design ensures visitors can easily access the resources they need, reinforcing her reputation as a go-to source for literacy education and helping her to connect with her ideal audience more effectively.