Absolutely not. While great photography is an asset, it is not a requirement for a high-converting launch. We can build a powerful "Authority" presence using strong typography, strategic color blocks, and curated stock imagery. We build the structure now so you can start selling; you can swap in a photoshoot later in 30 seconds. Don't let a lack of JPEGs hold up your revenue.

That is actually the best-case scenario. Most consultants struggle to read the label from inside the bottle. Part of the Authority System is my Extraction process. We don't need you to stare at a blank Google Doc. We start with a Strategy Session where I interview you to extract your value, your methodology, and your voice. Then, I synthesize that into the headlines and hooks that convert. You bring the genius; I handle the translation.

Because you are a business owner, not a developer. WordPress often requires constant plugin updates, security patches, and a monthly retainer to a developer just to keep it from breaking. Squarespace is a closed, secure ecosystem. My goal is to hand you an asset you fully own and can easily manage. If you want to change a headline before a meeting, you should be able to do that in 3 minutes without calling me.

I designed this system specifically for active consultants. We work in a "Sprint" model to respect your time. You will need to set aside about 2 hours in Week 1 for our strategy workshop and 1 hour in Week 2 and 3 for review and training. Aside from providing feedback, I handle the heavy lifting. You focus on your clients; I’ll build the engine.

There is a big difference between a website that looks pretty and a system that validates a $20k+ consulting fee. Lower-priced options are typically "digital brochures"—they fill in a template with your text, but they don't solve the strategic problem of how to position you as an expert. My fee covers the "Strategic Blueprint" and "Signature System" extraction—the work required to ensure your digital presence acts as "Imposter Syndrome Insurance" and stops you from losing high-value leads to competitors. We aren't just building pages; we are building an asset that pays for itself with just one or two client wins.

This is the classic "chicken and egg" scenario. You want revenue to pay for the site, but you need the site to justify the fees that generate the revenue. If you are aiming for high-ticket corporate contracts, a DIY or "beginner" website often costs you more in lost opportunities than the investment of doing it right the first time. If a potential client looks you up and sees a site that looks like a startup rather than an established authority, they often ghost before you ever get a meeting. This system is designed to let you skip the "amateur" phase and enter the market at the executive level.

I appreciate wanting to be lean, but in my experience, "half a bridge" doesn't get you across the river. To validate premium fees, your prospect needs to see a complete narrative—from your Home page hook to your "Signature System" visualization to your Services page. Cutting the strategy or reducing the pages often breaks the trust-building flow required to close a corporate deal. If the full "Authority Launch" feels out of reach right now, let’s chat—we can sometimes look at a phased approach, but I will never recommend a solution that I don't believe will get you the ROI you need.